Think about it this way: logos themselves are free to roam beyond the constraints of an app icon. Yes, of course you could put your product or brand’s logo inside of an app icon if you want, but that doesn’t make your app icon a logo (and for user experience it isn’t likely the best solution). Think of app icons as a small container of a fixed size which holds a “bite-sized” piece of visual information about your application.
Leather skeuomorphic app icon by Joekirei for SPM Studios. While a logo identifies and represent a company’s product or brand, an app icon identifies and represents, you guessed it, a company’s (or individual’s) application. It pretty much does the same thing, right? Well… kind of. That’s a lot of power, and we want you to take full advantage! Therefore we’ve created this convenient guide that contains everything you need to know about designing app icons: Icon by MAM2 for cryptgram.įirst things first, an app icon is not a logo.
Increasing downloads, advertising your app’s look/style and communicating your app’s function are only a few tasks an app icon can accomplish. App icons are small in size but make huge contribution to your app’s success.
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